About the Founders

Where is all started:

After reading OUR STORY, you understand that we feel and are gifted with the opportunity to expand this (I almost want to call it) 'Super' food and story across the border of the Netherlands, starting in Spain! Kjen's is a family-founded and managed company from the upper north of the Netherlands. The brand was established in 1995, which is 29 years ago, and they are still going strong!

Ted and Kjen, the founders and owners of Kjen's, are two very satisfied, happy, and proud business owners who still work at the forefront of their business today. They have created a beautiful business within the Netherlands, where they managed to establish over 75 points of sale, a significant achievement by Dutch standards. Despite the competitive landscape of marketing, Ted never believed in it. Instead, they chose to focus on the quality of their products. 

They created 100% natural balanced dog and cat food that animals thrive on, and they succeeded in doing so. Their food is suitable for all breeds, ages, and personal situations. They offer a few flavours, keeping their approach simple and effective, without the need for segmented marketing-driven dog food. Why should they, when their product speaks for itself?

Back then ( 1995 ) and now today ( 2024 )

Today, 29 years after they established their business, Ted and Kjen have never changed their formula. They have only made incremental improvements to better serve dogs and cats for a lifetime. They have succeeded in their vision! Even now, after 29 years, Kjen's still offers the same assortment and almost the same prices as when they started. The prices have only increased by perhaps €5.00 a bag over 29 years! But please, don't just take our word for it. Don't believe us without proof. We challenge you to try and prove us wrong.